It Pays to be a Chamber Member

A study done by the Shapiro Group (an Atlanta based market research firm) of 200 adults found that informing a potential customer of the company’s affiliation, through membership with its local chamber, generates a substantial increase in the perceived reputation of that particular organization.

It was found that:

• when consumers are aware that an organization holds a chamber membership they are 44% more likely to think favourably of it
• 57% more likely to think positively of its local reputation and
• 63% more likely to buy goods and services in the future from such organizations

The study also found that 82% of respondents consider the chamber’s impact on the local economy to be positive; respondents believe their local chamber of commerce creates jobs and promotes local economic development.